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Last reviewed: . Store policies, delivery prices and customs rules can change, so confirm final details with the retailer before buying.
Use brand size charts first
Generic conversion tables are a starting point, not a guarantee. UK brands can fit differently, so always open the store's size guide before buying.
Measure a garment you already own
For shirts, jackets and dresses, compare measurements from a well-fitting item at home. This is often more reliable than body measurements alone.
Be careful with final sale
International returns are slower and more expensive. Avoid non-returnable sale items until you understand a brand's fit.
Quick checklist
- Check UK numeric size and measurements.
- Read reviews for fit notes such as oversized or slim.
- Use the size converter tool as a quick starting point.
Bottom line
The best UK order is the one where product value, delivery, return route and total landed cost are all clear before checkout. When a store leaves too many questions unanswered, choose a clearer alternative.